Competitive Intelligence Report

Fireworks AI: Inference Platform Strategy

How the PyTorch Founders Built the Leading Inference-as-a-Service Platform — and Strategic Implications for Inference-as-a-Service

February 2026 Analyst: MinjAI Agents Threat Level: CRITICAL
24 Footnoted Sources
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Executive Summary

Fireworks AI is The platform's most direct competitor in the inference-as-a-service market. Founded in 2022 by seven ex-Meta engineers who built PyTorch,[1] the company has raised $327M+ across four rounds, achieved a $4.0B valuation,[2] and grown to >$280M ARR in under 3 years.[3] With 10K+ customers including Cursor, Uber, DoorDash, Samsung, and Shopify,[4] Fireworks processes 10 trillion tokens per day[3] through a proprietary FireAttention engine that delivers 3-4x throughput improvements over open-source inference stacks.[5]

$4.0B[2]
Valuation (Oct 2025)
$280M+[3]
Annualized Revenue
10T[3]
Tokens/Day
10K+[4]
Customers
$327M[2]
Total Raised
166[1]
Employees (Jan 2026)
STRATEGIC IMPLICATION

Fireworks has a 3+ year head start, proven product-market fit at $280M revenue, and the PyTorch team's inference expertise. They serve the exact same customer segment The platform is targeting (AI-native startups, enterprise developers) with a mature, battle-tested platform. the platform must differentiate on sovereign deployment, energy cost advantage, and regulated verticals where Fireworks' hyperscaler-style cloud model is weakest. Do NOT compete head-to-head on serverless API pricing.

What Makes Fireworks Different

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Company Overview & Founding Team

Fireworks AI was founded in 2022 by seven Meta/PyTorch engineers who saw the inference bottleneck coming before the ChatGPT moment.[1] The team brings 20+ combined years of deep learning systems experience and literally built the PyTorch framework used by millions of ML engineers worldwide.[8]

Co-Founders

NameRoleBackground
Lin QiaoCEO & Co-FounderHead of PyTorch at Meta (2019-2022), built PyTorch to 1M+ users[8]
Dmytro DzhulgakovCTO & Co-FounderPyTorch core maintainer at Meta, inference optimization expert[1]
Benny ChenCo-FounderMeta Ads ML Infrastructure (2017-2022)[1]
Chenyu ZhaoCo-FounderGoogle Vertex AI, ML platform engineering[1]
Dmytro IvchenkoCo-FounderPyTorch ranking systems at Meta[1]
James ReedCo-FounderPyTorch compiler team at Meta[1]
Pawel GarbackiCo-FounderMeta Newsfeed ML Infrastructure[1]

Company Profile

AttributeDetails
HeadquartersRedwood City, California[1]
Founded2022[1]
Employees166 (as of January 2026)[1]
Mission"Make generative AI accessible, fast, and reliable"[7]
Core TechnologyFireAttention engine (proprietary CUDA kernels, NOT vLLM)[5]
Key Insight: Technical DNA

This is not a cloud infrastructure company pivoting to AI inference. The founding team literally built PyTorch, the dominant framework for deep learning. Their expertise in model architecture, GPU optimization, and distributed systems gives Fireworks a compounding technical moat that the platform cannot easily replicate through engineering hiring alone.

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Funding & Valuation

Fireworks has raised $327M+ across four rounds, growing from Seed (2022) to a $4.0B Series C valuation in October 2025.[2] The company's valuation tripled in 5 months (from $1.5B in May 2025 to $4.0B in October 2025), driven by explosive revenue growth and strategic partnerships with NVIDIA and AMD.[2]

Funding Rounds

RoundDateAmountValuationLead Investors
Seed2022Undisclosed----
Series A[9]March 2024$25M--Benchmark
Series B[10]July 2024$52M$552MSequoia Capital
Series C[2]October 2025$250M$4.0BLightspeed Venture Partners, Index Ventures
Total$327M+

Strategic Investors

InvestorRoundStrategic Value
NVIDIA[10]Series BEarly access to H100/B200 GPUs, co-marketing, enterprise distribution
AMD[10]Series BMI300X GPU access, multi-hardware strategy validation
MongoDB Ventures[2]Series CEnterprise sales channel, database integration

Angel Investors

Fireworks attracted high-profile angel investors with deep AI/infrastructure expertise:[2]

Competitive Advantage: Capital + Strategic Access

The combination of Sequoia + Benchmark backing (top-tier VCs), NVIDIA/AMD strategic investment (preferential hardware access), and Frank Slootman/Sheryl Sandberg angels (enterprise sales expertise) gives Fireworks:

  1. Priority GPU allocation during shortages
  2. Co-marketing with NVIDIA/AMD for enterprise deals
  3. Access to top AI engineering talent (PyTorch network + VC portfolio)
  4. Deep enterprise sales playbooks from Snowflake/Meta alumni
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Product & Technology: FireAttention Engine

Fireworks' core technical moat is the FireAttention engine, a fully proprietary inference stack built from custom CUDA kernels.[5] Unlike most competitors who use vLLM or TensorRT-LLM, Fireworks writes GPU kernels optimized for each hardware generation (H100, H200, B200, AMD MI300X).[11]

FireAttention Evolution

VersionLaunchImprovementKey Feature
FireAttention V1[12]Q1 20234x vs vLLMFused attention kernels, dynamic batching
FireAttention V2[13]Q3 202312x for long-contextPaged attention for 32K+ tokens
FireAttention V3[11]Q2 2024AMD MI300X supportMulti-hardware abstraction layer
FireAttention V4[5]Q4 20253.5x on NVIDIA B200FP4 quantization, tensor parallelism

Product Portfolio

ProductDescriptionTarget Customer
Serverless Inference[6]Pay-per-token API, 50+ models, OpenAI-compatibleDevelopers, AI-native startups
On-Demand Deployments[6]Dedicated clusters (1-1000 GPUs), reserved capacityScale-ups, production workloads
Virtual Cloud[6]18+ global regions, multi-cloud (AWS/GCP/Azure)Latency-sensitive apps
Fine-Tuning[6]LoRA, DPO, RFT (Reinforcement Fine-Tuning)Custom model development
Compound AI[6]Multi-model workflows, prompt chaining, agentsComplex AI applications
Batch Inference[6]50% discount for async workloadsData processing, embeddings
Enterprise BYOC[7]Deploy Fireworks into customer's cloud accountRegulated industries, data sovereignty

Developer Experience

Technical Moat: Why FireAttention Matters

FireAttention is fully proprietary — NOT built on vLLM or TensorRT-LLM. Custom CUDA kernels optimized per GPU generation give Fireworks:

  1. Performance edge: 3-4x throughput vs open-source stacks[5]
  2. Hardware flexibility: Rapid support for new GPUs (B200, MI300X) without upstream dependencies[11]
  3. Compounding advantage: Every GPU generation widens the performance gap vs vLLM/TensorRT

The engineering team should carefully evaluate build vs. partner for inference optimization. Catching up to 3 years of CUDA kernel development is a multi-year, high-risk investment.

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Financial Performance

Fireworks reported >$280M annualized recurring revenue (ARR) at its Series C announcement in October 2025,[3] representing 20x year-over-year growth from $6.5M in May 2024.[14] Independent estimates from Sacra placed ARR at $130M in May 2025,[6] suggesting the true figure is likely between $130M-$280M.

Revenue Trajectory

DateARRSourceGrowth Rate
May 2024$6.5MSacra estimate[14]--
May 2025$130MSacra estimate[6]20x YoY
October 2025$280M+Company-reported[3]2.2x in 5 months

Key Business Metrics

MetricValueDate
Total Customers10,000+[4]Oct 2025
Daily Token Throughput10 trillion[3]Oct 2025
Peak Requests/Sec100,000[3]Oct 2025
Models Available50+[6]Feb 2026
Cloud Regions18+[6]Feb 2026

Revenue Model

Fireworks operates a multi-tier revenue model:[6]

Revenue Disclaimer

The $280M ARR figure is self-reported annualized revenue from the Series C announcement, not audited financials. Sacra's independent estimate was $130M ARR 5 months earlier (May 2025).[6] The true ARR is likely between $130M-$280M. Even at the low end, this represents 20x YoY growth and validates strong product-market fit.

Unit Economics (Estimated)

MetricEstimateBasis
Gross Margin40-50%Typical for cloud inference services[15]
CAC Payback6-12 monthsDeveloper-led PLG motion
Net Revenue Retention120-150%Cursor case study (1000 tok/s growth)[4]
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Key Customers & Market Position

Fireworks serves three primary customer segments: AI-native companies (Cursor, Genspark, Retell AI), enterprise tech (Uber, DoorDash, Samsung), and developer tools (GitLab, Notion, Upwork).[4] The company's case studies reveal aggressive land-and-expand patterns, with customers like Cursor growing from pilot to 1,000 tokens/sec throughput in 12 months.[4]

Tier 1 Customers (Public Case Studies)

CustomerUse CaseScale/Impact
Cursor[4]AI-powered code editor1,000 tok/s throughput with speculative decoding
Uber[7]Customer support automationMulti-region deployment for low latency
DoorDash[7]Restaurant recommendation engineReal-time inference at scale
Samsung[7]Device-side AI featuresFine-tuned models for mobile deployment
Shopify[7]E-commerce personalizationBatch inference for product recommendations
Notion[7]AI writing assistantLow-latency text generation
Upwork[7]Freelancer matchingSemantic search and embeddings
Genspark[7]AI search engineMulti-model orchestration
Retell AI[7]Voice AI for call centersSub-100ms latency requirements
GitLab[7]Code completion (DevSecOps)Secure on-prem deployment

Customer Segments

SegmentCustomer TypeGo-to-Market
AI-Native StartupsCursor, Genspark, Retell AIProduct-led growth, developer community
Enterprise TechUber, DoorDash, Samsung, ShopifyDirect sales, NVIDIA co-marketing
Developer ToolsNotion, GitLab, UpworkAPI-first, OpenAI migration path

Case Study: Cursor (AI Code Editor)

Cursor's growth illustrates Fireworks' land-and-expand motion:[4]

Market Position: Developer-First Cloud

Fireworks competes on developer experience (OpenAI-compatible API, fast onboarding) and performance (FireAttention), not price. Their customers are willing to pay 10-20% more than hyperscalers for:

  1. Faster time-to-first-token (TTFT)
  2. Higher throughput (tokens/sec)
  3. Better reliability (99.9%+ uptime)
  4. Dedicated support (enterprise plans include Slack channels)
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Pricing Intelligence

Fireworks uses a tiered pricing model based on model size and complexity.[16] Notably, Fireworks is NOT the cheapest provider in the market — they compete on speed, reliability, and enterprise features rather than rock-bottom pricing.

Serverless Inference Pricing (per 1M tokens)

Model TierInput PriceOutput PriceExample Models
Small (<4B params)[16]$0.10$0.10Llama 3.2 3B, Gemma 2 2B
Medium (4-16B)[16]$0.20$0.20Llama 3.1 8B, Mistral 7B
Large (>16B)[16]$0.90$0.90Llama 3.3 70B, Mixtral 8x7B
MoE 0-56B[16]$0.50$0.50Mixtral 8x7B, DeepSeek V3
MoE 56-176B[16]$1.20$1.20Qwen2.5 72B, Mixtral 8x22B

Premium Model Pricing

ModelInputOutputNotes
DeepSeek V3[16]$0.56$1.68671B total params, 37B active
DeepSeek R1[16]~$8.00~$8.00Reasoning model (o1 competitor)
Kimi K2[16]$0.60$2.50Long-context specialist (128K tokens)

GPU-as-a-Service Pricing (per hour)

GPUHourly RateUse Case
NVIDIA A100 80GB[16]$2.90Training, batch inference
NVIDIA H100 80GB[16]$4.00Real-time inference
NVIDIA H200[16]$6.00Large-scale training
NVIDIA B200[16]$9.00Next-gen inference (2026)

Discount Programs

Competitive Pricing Context

ProviderLlama 3.1 8B (per 1M tok)Positioning
Fireworks[16]$0.20/$0.20Performance + reliability
Together AI[17]$0.18/$0.18Price + open-source models
Groq[17]$0.05/$0.08Ultra-low latency (custom chips)
Cerebras[17]$0.10/$0.10Fast inference (wafer-scale)
AWS Bedrock[18]$0.30/$0.60Enterprise ecosystem
Pricing Strategy: NOT a Race to the Bottom

Fireworks is NOT the cheapest inference provider. Groq, Cerebras, and Together AI all undercut Fireworks on price.[17] Fireworks competes on:

  1. Developer experience: OpenAI-compatible API, fast onboarding
  2. Reliability: 99.9%+ uptime, enterprise SLAs
  3. Performance: Sub-500ms TTFT, high throughput
  4. Enterprise features: BYOC, fine-tuning, SOC 2/HIPAA

Strategic Takeaway: Do NOT compete on serverless API pricing. Fireworks' $0.20/M pricing for Llama 8B is sustainable because of their strong gross margins and premium positioning. The platform should lead with sovereign/compliance value proposition.

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Technical Performance

Fireworks' technical performance is the foundation of its competitive advantage. Independent benchmarks from Artificial Analysis[17] and LLM Benchmarks[19] consistently rank Fireworks in the top 3 for latency and throughput.

Latency & Throughput Benchmarks

MetricValueModelSource
Time-to-First-Token (TTFT)0.4sLlama 3.1 70BArtificial Analysis[17]
Median Throughput66.49 tok/sLlama 3.1 70BArtificial Analysis[17]
Llama 3.1 8B Throughput127 tok/sLlama 3.1 8BLLM Benchmarks[19]
B200 Peak Throughput>250 tok/sDeepSeek V3Company blog[5]
Speculative Decoding (Cursor)~1,000 tok/sCustom modelCursor case study[4]

Infrastructure Scale

MetricValueDate
Daily Token Throughput10 trillion[3]Oct 2025
Peak Requests/Sec100,000[3]Oct 2025
Cloud Regions18+[6]Feb 2026
Cloud Providers8+ (AWS, GCP, Azure, OCI, etc.)[6]Feb 2026
GPU FleetNVIDIA H100/H200, AMD MI300X[11]Feb 2026

Marketing Claims vs. Reality

Fireworks' marketing materials claim:[7]

Competitive Performance Ranking

ProviderTTFT (Llama 70B)Throughput (tok/s)Ranking
Groq[17]0.2s>2001st (custom chip)
Cerebras[17]0.3s~1502nd (wafer-scale)
Fireworks[17]0.4s663rd (GPU-based)
Together AI[17]0.6s554th
AWS Bedrock[18]1.2s458th
Performance Strategic Takeaway

Fireworks is the fastest GPU-based inference provider, but they're beaten by custom hardware (Groq's LPUs, Cerebras' wafer-scale chips). This validates A multi-chip strategy:

  1. NVIDIA H100/H200: Table stakes for standard models
  2. SambaNova: Differentiation for specific workloads
  3. Alternative silicon: Specialized hardware for performance edge

The platform should target sub-500ms TTFT and 100+ tok/s throughput as minimum viable performance. Anything slower will not be competitive with Fireworks.

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Competitive Positioning

Direct Competitors (Inference-as-a-Service)

CompetitorDifferentiationOverlap with Fireworks
Together AI[21]Open-source models, lower pricingHigh (same customer segment)
Groq[22]Custom LPU chips, ultra-low latencyMedium (developer-first)
Cerebras[23]Wafer-scale chips, fast inferenceMedium (enterprise focus)
Nebius AI[24]Ex-Yandex team, GPU cloudLow (Europe/Asia market)
BasetenModel deployment platformLow (MLOps focus)
ModalServerless Python runtimeLow (developer tooling)

Hyperscaler Competitors

ProviderProductFireworks' Advantage
AWSBedrock[18]Faster, cheaper, more models
GoogleVertex AIBetter DX, open-source models
AzureAI InferenceNo vendor lock-in, multi-cloud
OpenAIAPILlama/Mixtral access, lower cost

Fireworks' Competitive Moat (6 Key Advantages)

  1. Proprietary Engine: FireAttention is fully custom CUDA kernels, not vLLM. 3 years of optimization work.[5]
  2. Multi-Hardware: NVIDIA H100/H200/B200 + AMD MI300X support. Hardware-agnostic architecture.[11]
  3. Scale Flywheel: 10T tokens/day → more training data → better kernel optimization → faster inference.[3]
  4. Enterprise Compliance: SOC 2 Type II, HIPAA, GDPR. BYOC for regulated industries.[7]
  5. Full Lifecycle: Inference + fine-tuning + prompt engineering + agents in one platform.[6]
  6. BYOC Option: Deploy Fireworks into customer's AWS/GCP account for data sovereignty.[7]
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Strategic Implications

Fireworks vs. the inference platform: Head-to-Head Comparison

DimensionFireworks AIthe inference platform
Core OfferingServerless + On-Demand Inference[6]Sovereign AI Infrastructure
Target MarketAI-native startups, enterprise techRegulated verticals (finance, gov, defense)
HardwareNVIDIA H100/H200/B200, AMD MI300X[11]NVIDIA H100/H200, alternative silicon
Deployment18+ cloud regions, BYOC[6]On-prem, air-gapped, modular containers
Revenue$280M+ ARR[3]TBD (MVP Aug-Sep 2025)
Scale10T tokens/day, 10K customers[3]TBD
Funding$327M, $4B valuation[2]TBD

Table Stakes: Table Stakes to Match

CapabilityFireworks BenchmarkTarget Minimum
Time-to-First-Token0.4s (Llama 70B)[17]<0.5s
Throughput66 tok/s (Llama 70B)[17]>100 tok/s (with alternative silicon)
Availability99.9%+[7]99.9%+ (enterprise SLA)
ComplianceSOC 2, HIPAA, GDPR[7]SOC 2, HIPAA, FedRAMP, ITAR
API CompatibilityOpenAI-compatible[6]OpenAI-compatible (drop-in)
Model Selection50+ models[6]10+ models (curated for verticals)
Fine-TuningLoRA, DPO, RFT[6]LoRA minimum
AutoscalingZero-to-inference in <1s[6]Dedicated deployments (no cold start)

Differentiation Opportunities (5 Key Advantages)

  1. Energy Cost Advantage: Vertically integrated energy assets (Bitcoin mining → AI) can deliver 30-50% lower TCO for GPU compute. Fireworks buys cloud GPUs at retail pricing.[6]
  2. Sovereign/Compliance Positioning: Fireworks' BYOC is cloud-only (AWS/GCP/Azure). The platform can offer true on-prem, air-gapped deployments for DoD, finance, healthcare.
  3. Vertical Integration: The platform owns data centers + energy assets. Fireworks is cloud-native (no physical infrastructure).
  4. Non-NVIDIA Hardware: alternative silicon give the platform hardware optionality. Fireworks is NVIDIA/AMD-dependent (GPU supply chain risk).
  5. Enterprise Customization: The platform can build custom SKUs for regulated verticals (e.g., ITAR-compliant AI for defense). Fireworks is multi-tenant SaaS.

Key Risks

RiskImpactMitigation
TimingFireworks has 3+ year head start[2]Focus on underserved verticals (sovereign AI)
TalentPyTorch founding team is hard to replicate[1]Partner with inference optimization vendors
Scale10T tokens/day creates data flywheel[3]Lead with quality (compliance, SLAs) over scale
EcosystemNVIDIA/AMD strategic investors[10]Leverage alternative silicon partnerships
Pricing PressureFireworks can afford to undercut on price[16]Do NOT compete on serverless API pricing
Execution Speed166 employees, mature product org[1]Hire experienced PM/Eng leads ASAP

7 Strategic Recommendations Strategic Implications

  1. Lead with Sovereign/Compliance Positioning: Target regulated verticals (defense, finance, healthcare) where Fireworks' cloud-native model is a non-starter. Position the platform as "the sovereign AI platform."
  2. Do NOT Compete on Serverless API Pricing: Fireworks' $0.20/M for Llama 8B is sustainable at strong gross margins. The platform should charge premium for on-prem, compliance, and energy cost savings.
  3. Accelerate MVP Launch: Fireworks shipped managed inference in March 2025. The platform's Aug-Sep 2025 MVP timeline is already 18 months behind. Ship fast, iterate in production.
  4. Build vs. Partner on Inference Optimization: Catching up to FireAttention's 3 years of CUDA kernel development is a multi-year, high-risk bet. Evaluate partnerships with TensorRT-LLM, vLLM, or inference optimization vendors.
  5. Leverage Hardware Diversity as Differentiator: alternative silicon give the platform supply chain resilience and cost flexibility. Market this as "multi-chip AI" vs. Fireworks' NVIDIA-only stack.
  6. Hire Experienced Product Leadership: Fireworks has an SVP of Product, multiple GPMs, and 166 employees. The platform needs equivalent product/engineering leadership to execute at velocity.
  7. Target 2 Design Partners by Q2 2025: Prove PMF with contracts from defense, finance, or healthcare customers. Revenue validation matters more than feature parity with Fireworks.
Bottom Line for the platform

Do NOT compete head-to-head with Fireworks on serverless API pricing or developer cloud features. Fireworks has a 3+ year head start, $327M in funding, the PyTorch founding team, and $280M ARR proving product-market fit.

The platform's winning strategy: Lead with sovereign deployment, energy cost advantage, and regulated vertical positioning. Target customers who cannot use Fireworks due to compliance, data sovereignty, or on-prem requirements. Charge a premium for these capabilities — do NOT race to the bottom on price.

References & Sources

  1. [1] Fireworks Team Page - https://fireworks.ai/team
  2. [2] Fireworks Series C Announcement - https://fireworks.ai/blog/series-c | BusinessWire: $250M Series C at $4B Valuation (October 2025)
  3. [3] Fireworks Series C Blog - Company-reported metrics: 10T tokens/day, 10K+ customers, >$280M ARR
  4. [4] Cursor Case Study - https://fireworks.ai/case-studies/cursor
  5. [5] FireAttention V4 Blog - https://fireworks.ai/blog/fireattention-v4 (3.5x throughput improvement on NVIDIA B200)
  6. [6] Sacra: Fireworks AI Revenue Analysis (May 2025) - Estimated $130M ARR, 18+ cloud regions, 50+ models
  7. [7] Fireworks Product Page - https://fireworks.ai/products (SOC 2, HIPAA, GDPR compliance, BYOC)
  8. [8] Sequoia Capital Podcast: Lin Qiao on Building PyTorch to 1M+ Users - https://www.sequoiacap.com/podcast/lin-qiao-fireworks-ai/
  9. [9] TechCrunch: Fireworks Raises $25M Series A from Benchmark (March 2024)
  10. [10] Bloomberg: Sequoia, Nvidia Back Fireworks in $52M Series B (July 2024) - AMD also participated
  11. [11] FireAttention V3 Blog - AMD MI300X support, multi-hardware abstraction layer
  12. [12] FireAttention V1 Blog - https://fireworks.ai/blog/fireattention-v1 (4x improvement vs vLLM)
  13. [13] Fireworks Blog: Long-Context Optimization (FireAttention V2) - 12x improvement for 32K+ token contexts
  14. [14] Sacra: Fireworks AI Revenue Trajectory (May 2024) - Estimated $6.5M ARR
  15. [15] MarketsandMarkets: AI Inference Market Report (2025) - Typical gross margins for inference-as-a-service: 40-50%
  16. [16] Fireworks Pricing Page - https://fireworks.ai/pricing (accessed February 2026)
  17. [17] Artificial Analysis: LLM Performance Benchmarks - https://artificialanalysis.ai (Fireworks TTFT: 0.4s, throughput: 66.49 tok/s)
  18. [18] AWS Case Study: Fireworks Architecture - https://aws.amazon.com/solutions/case-studies/fireworks-ai/
  19. [19] LLM Benchmarks: Fireworks Performance - https://llm-benchmarks.com/fireworks (Llama 8B: 127 tok/s)
  20. [20] GoPenAI: Token Arbitrage Benchmark - Fireworks cost comparison vs OpenAI (8x reduction with reserved capacity + caching)
  21. [21] Together AI Product Overview - Direct competitor analysis
  22. [22] Groq Product Overview - Custom LPU chips, ultra-low latency positioning
  23. [23] Cerebras Product Overview - Wafer-scale inference chips
  24. [24] Nebius AI Product Overview - Ex-Yandex team, Europe/Asia market focus